Masters of Success

Charles F. Haanel was author of the success and prosperity classic The Master Key System and founder of The Master Institute.

In The Master Key System Haanel put into writing the ideas and methods he used to gain his success and achieve goals. As well as The Master Key System, which he wrote in 1912, he also wrote Mental Chemistry and The New Psychology.

Charles F. Haanel was born on May 22, 1866 in Ann Arbor, Michigan to Hugo and Emeline Haanel. He started his business career as an office boy for a company in St. Louis at which he stayed for fifteen years. Yearning for a better life, he resigned his position in order to start his own company.

In 1898, Mr. Haanel convinced investors that Tehuantepee, New Mexico would be a prime place to initiate the growth of sugar and coffee. He was made president of this venture. From the start it was successful. It grew in value greatly and made all of the investors and Haanel wealthy. Mr. Haanel formed the Continental Commercial Company in 1905, which included the sugar and coffee plantation as well as six additional companies that were absorbed into the whole. At the time, it was one of the largest conglomerates in the world with a value of $2.5 million.

Building upon those successes, Mr. Haanel formed many other companies that added to his wealth: The Sacramento Valley Improvement Company, vineyards, and a mining company. He was president of all the ventures and was responsible for their success and growth.

Family

Mr. Haanel married Miss Esther M. Smith in 1885 and had one son and two daughters. His wife died in 1901 and in 1908 he remarried to Miss Margaret Nicholson. According to sources, his daughters are still living.

Memberships

Beside his business interests, Mr. Haanel was a member of the Keystone Lodge, the Authors’ League of America, the American Society of Psychical Research, the St. Louis Humane Society, the St. Louis Chamber of Commerce, and the Science League of America. He was a thirty-second degree Mason, a Shriner, and a member of the Missouri Athletic Club, as well.

According to a short biography of him (from which much of this article derived its facts) in St. Louis—History of the Fourth City by Walter B. Stevens, “He is a man of mature judgement, capable of taking a calm survey of life and correctly valuing its opportunities, its possibilities, its demands and obligations.”

Death

Mr. Haanel died on November 27, 1949 at the age of 83. He was buried in Bellefontaine Cemetery, St. Louis. By taking an overview of Mr. Haanel’s life, it becomes clear how the tenets written in The Master Key System guided Mr. Haanel. He not only wrote what he thought—Mr. Haanel wrote what he lived.

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